Keep Calm and Focus on the Big Picture

Martech Landscape - April 2018

If you've ever been responsible for finding the right solution to a marketing problem, you've no doubt experienced one of the major challenges businesses are facing in 2018. The space is growing at an incredible pace, and new startups are popping up every day to try to meet the demand or solve some niche problem in the system.

Continue reading

What are Google Analytics User and Event Data Retention Controls?

Library Card Boxes

Good question. In a recent email to Google Analytics administrators, Google announced the arrival of Data Retention Controls, part of their efforts to ensure adherence to a new set of privacy regulations passed in Europe and going into effect in May (you can find more information at the EU GDPR website).

Continue reading