This past weekend was the 37th annual Natural Products Expo West show, the largest “natural, organic, and healthy products” event in the world. With over 3,100 exhibitors and 80,000 attendees meeting up in Anaheim, it’s a convention unlike any other we’ve been to.
This year, we specifically went to meet with and support our client Halfpops, who were showcasing their seven flavors of half-popped popcorn. The amount of foot traffic they received was phenomenal, and they went through thousands (and thousands) of samples. We had a great time introducing Halfpops to people for the first time, and met plenty of attendees who were already big fans of the product (we even overheard the exhibitor across from us commenting how happy she was to be so close to her favorite snack).
A big thanks to Mike, Mike, Mike, and Amanda for having us out and letting us be a part of this year’s expo, and we can’t wait do it all again next year!