Earlier today, Google announced a major redesign for AdWords, which will bring the product in line with their other apps that have already been transformed by the company’s Material Design philosophy.
In a post on Google’s Inside AdWords blog, Vice President of Product Management Jerry Dischler shared how the changing digital landscape requires a new way of thinking about advertising:
Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. Today, more Google searches take place on smartphones than on computers, globally.
In addition to citing this shift in digital consumption as a key factor in the need to redesign AdWords, Google also pointed to three areas of focus that they hope to improve:
- AdWords should be more about your business, and less about our product.
- You want the data you care about at your fingertips.
- At the end of the day, you need simple yet powerful tools that help you do more in less time.
As the changes roll out over the coming months, it will be interesting to see if their team can make AdWords accessible to a broader audience so businesses of all sizes can discover and reach customers across all of Google’s various offerings (display, mobile, video, shopping and search).